文化展示视角下传统村落遗产保护与活化研究——以东莞南社古村为例

Heritage Conservation and Revitalization of Traditional Villages from the Perspective of Cultural Display: A Case Study of Nanshe Ancient Village, Dongguan

摘要:

在传统村落建筑遗产保护由物质修复向文化活化转型的背景下，文化展示作为连接遗产空间与公众认知的重要媒介，其组织方式与表达结构对遗产价值转译与活化实践的影响日益凸显。以东莞南社古村为例，通过文化基因解析、行为观察与问卷调研，从展示内容、展示方式和游览体验3个方面评估其遗产展示现状。研究发现，南社古村存在文化基因配置失衡、展示文本解释不足、展示媒介形式单一、展示体验路径引导不足的问题。基于此，提出以文化内容重组、展示媒介分层配置、游线引导与节点组织优化为核心的南社古村遗产活化路径，以提升传统村落文化展示的可读性、连续性和公众理解效果。

Abstract:

As the conservation of traditional village architectural heritage shifts its focus from material repair to cultural revitalization, cultural display has become an important medium linking heritage space with public understanding. Taking Nanshe Ancient Village in Dongguan as a case study, this paper evaluates its current heritage display in terms of display content, display mode and visitor experience through cultural gene analysis, behavioral observation and questionnaire survey. The study finds that the current display of Nanshe Ancient Village has problems such as imbalanced cultural gene configuration, insufficient interpretation of display texts, monotonous display media, and weak route guidance in visitor experience. Based on these findings, this paper proposes a revitalization path centered on cultural content reorganization, layered media configuration, route guidance, and node organization optimization, aiming to improve the legibility, continuity and public understanding of cultural display in traditional villages.