基于游客感知分析的兰州市游憩空间生态系统文化服务研究
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周天佐/1999 年生/ 男/ 甘肃庆阳人/ 甘肃农业大学林学院(兰州 730000)/ 在读硕士研究生/ 专业方向为国家公园、游憩与风景旅游地研究

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TU986

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Study on Cultural Ecosystem Services of Recreational Spaces in Lanzhou City Based on Analysis of Tourists' Perceptions
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    摘要:

    为揭示兰州市游憩空间生态系统文化服务的公众感知特征,综合运用自然语言处理技术、驱动因素导向的重要性- 表现分析法与语义网络分析方法,基于31 350 条在线评论数据,对兰州市游憩空间生态系统文化服务的感知特征展开分析。结果表明:公众生态系统文化服务感知主要聚焦于直观视觉体验与文化科教认知2 个维度,且供需存在错位。其中,直观视觉体验的满意度较高,而文化科教认知呈现“高重要性、低满意度”特征。这一错位主要源于文化资源的场景化阐释不足,使游客对历史文物、建筑地标等实体资源的感知多停留在表层识别层面,较难延伸至意义理解和文化认同。此外,票务、拥挤等基础游览与管理要素在一定程度上阻碍了文化价值的深层传递与体验。基于此,提出游憩空间优化应聚焦文化场景的叙事引导与完善基础服务设施,以促进游憩资源向深层文化体验转化。

    Abstract:

    To reveal the public perception of cultural ecosystem services (CES) in recreational spaces in Lanzhou, this study integrates natural language processing (NLP), driver-based importance–performance analysis (IPA), and semantic network analysis. Based on 31 350 online reviews, it examines the perceived characteristics of CES in Lanzhou's recreational spaces. The results show that public perceptions of CES are primarily concentrated in two dimensions: direct visual experience and cultural–educational cognition, while a mismatch exists between service supply and demand. Specifically, aesthetic experience receives relatively high satisfaction, whereas cultural and educational services exhibit a pattern of high importance but low satisfaction. This mismatch is mainly attributable to insufficient contextual interpretation of cultural resources, which keeps visitors' perceptions of historical relics, architectural landmarks, and other tangible resources at a superficial recognition level, making it difficult to move toward deeper meaning-making and cultural identification. In addition, basic visitation and management factors, such as ticketing and crowding, hinder the in-depth transmission and experience of cultural value to some extent. Accordingly, this study suggests that the optimization of recreational spaces should focus on narrative guidance for cultural settings and the improvement of basic service facilities, thereby facilitating the transformation of recreational resources into deeper cultural experiences.

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  • 收稿日期:2026-01-02
  • 最后修改日期:2026-02-13
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  • 在线发布日期: 2026-06-29
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