园林文创产品开发研究进展及对策分析

Progress in Research on the Development of Garden-themed Cultural and Creative Products and an Analysis of Strategies

摘要:

为更好了解我国园林文创产品研究开发现状，探讨传统园林文化遗产保护和利用方面的创造性转化和创新性发展路径，采用文献计量分析法，对中国知网（CNKI）数据库中有关园林文创产品的研究文献进行分析，通过CiteSpace 软件绘制相关可视化知识图谱，梳理总结园林文创产品开发现状与研究热点、发展趋势等。结果表明，园林文创产品研究主要从基于地域文化的园林文创产品开发、园林文创研究设计，以及文旅融合的开发模式与途径3 个方面展开；基于传统园林文化的园林文创产品开发潜力未被充分挖掘，需加强传统园林文化内涵和古代生态智慧的挖掘与文化创意产品开发之间的结合。在此基础上提出园林文创产品设计开发应加强合作研究、优化开发机制、结合园林设计等建议。

Abstract:

In order to understand the development of garden-themed cultural and creative products, and to explore creative transformation and innovative development approaches in the protection and utilization of traditional garden cultural heritage, this study employs bibliometric analysis to examine the research literature on garden-themed cultural and creative products from the CNKI database. Using CiteSpace software, relevant visual knowledge maps were generated to summarize the current development status, research hotspots, and trends in this field. The results indicate that research primarily focuses on three aspects: the development of garden-themed cultural and creative products based on regional culture, the design of such products, and the development of models and approaches integrating culture and tourism. However, the potential for developing products based on traditional garden culture remains underexploited. It is necessary to strengthen the integration between exploring the cultural connotations and ancient ecological wisdom of traditional gardens, and the development of cultural and creative products. Accordingly, suggestions are proposed for the design and development of garden-themed cultural and creative products, including enhancing collaborative research, optimizing development mechanisms, and incorporating garden design.