Abstract:Faculty and students at institutions of higher learning are important in promoting public participation in nature education. In-depth understanding and effective fulfillment of thenature education needs of faculty and students can not only significantly increase theirenthusiasm for participation and enhance their awareness of nature, but also cultivatethem to become active propagandists and practitioners of environmental protection in thefuture. Taking Zhejiang A&F University as an example, this paper adopts the FKANO modeland Better-Worse coefficient analysis to categorize and assess the nature education needsof college students. The results of the study clearly show that open campus visits are themost prominent demand, followed by strong interest in popular science books and fundingfor nature education. Significant needs were also identified for organizational support,research-popularization integration, major outreach events, infrastructure, professionalteams, and routine activities, while information development and structured coursesshowed relatively lower demand. Based on the results of the study, it is recommended thatvarious forms of nature education facilities be established within colleges and universities,and that multiple teaching methods be used to impart environmental knowledge to facultyand students to meet their needs for nature education.
