Abstract:Overseas Chinese market, as an important carrier of economic and social changes in Taishan area since modern times, with distinctive features of times and regions. In the context of cultural tourism promotion, it is crucial to define the components and weighting of the Overseas Chinese market, construct a context-sensitive landscape evaluation system, and scientifically assess its current landscape characteristics. In order to comprehensively evaluate the landscape character of Taishan Overseas Chinese market, a preliminary characteristic features evaluation system covering 25 indicators in 4 criteria layers was constructed by investigating and using the Analytic Hierarchy Process to classify and revise, and the weights of indicators were determined. The system was applied to five case sites along the Commercial Ports Trail of Taishan Overseas Chinese Markets, and the Fuzzy Comprehensive Evaluation method was used to calculate and obtain evaluation results. The results showed that old city center of Taicheng was the most distinctive Overseas Chinese market along the trail, followed by Gongyi Port, Xining market, Wenquan market, and Gangning market. Based on the differences in the results of various evaluation indicators, the cultural tourism integrated Overseas Chinese markets are subdivided into categories of humanistic connotation characteristics, life and trade characteristics, and natural tourism characteristics. Accordingly, more targeted strategies for enhancing the style are proposed, providing quantitative research assistance and reference for the continuous renewal and revitalization design of Taishan Overseas Chinese Market.
