基于认知地图方法的海口石山火山群国家地质公园空间意象研究

Spatial Image of Haikou Shishan Volcanic Group National Geopark Based on Cognitive Map

摘要:

以海口石山火山群国家地质公园马鞍岭核心景区为研究对象，采用认知地图法、问卷调查法与IPA分析法对其空间意象进行分析与评价。结果表明，马鞍岭核心景区的旅客认知地图具有较高的等级结构，空间型认知地图占比较大，序列型认知地图存在明显的空间变形现象。旅客对景区的标志物的感知最强烈，对边界的感知较弱；对火山口核心空间认知最为清晰，对游客服务前导空间的认知最为模糊，且认为其空间布局较混乱。景区多数意象元素有较高的旅客满意度和比较强烈的旅客感知，寄生火山观景台需在提高游客关注度方面进行提升，仙人洞和火山神庙需重点改进。

Abstract:

Facing the Ma’anling Core Scenic Spot of Haikou Shishan Volcanic Group National Geopark, the cognitive map method, questionnaire survey method and IPA analysis method were used to analyze and evaluate its spatial image. The results showed that the tourists’ cognitive maps of Ma’ anling Core Scenic Spot had a high hierarchical structure, with a significant proportion of spatial cognitive maps, and evident spatial distortion in the sequential cognitive maps. Tourists had the strongest perception of markers, the weakest perception of boundaries, the clearest perception of crater core space, and the most ambiguous perception of the leading spaces for tourist services which was perceived as somewhat confusing in terms of the layout. Most of the image elements of the scenic area have higher tourist satisfaction and stronger tourist perception. The Parasitic Volcano Observation Platform needs to be upgraded in terms of increasing tourist attention, while the Fairy Cave and the Volcanic Temple need to be focused on.