基于 SWOT 分析的粤赣古道关爷埂段自然教育开展策略

Development Strategy of Natural Education in Guanyegeng Section of Yuegan Ancient Road Based on SWOT Analysis

摘要:

基于 SWOT 分析法，以粤赣古道关爷埂段为例，总结 其开展自然教育的优势和劣势，分析当下开展南粤古驿道自然 教育可能面临的机遇以及挑战。并且基于事实现状提出了关于 古道自然教育开展的建议和策略，包括加大宣传推广力度，增 强当地特色文化输出，并根据当地文化特点提取自然教育主题 元素；以服务中小学生为古道自然教育的核心定位，以培养参 与者爱护自然意识为第一要务，结合古道资源开发当地特色自 然教育品牌，提高古道自然教育的吸引力；整合区域资源，发 展全域旅游，形成周边联动，增强古道自然教育辐射效应；开 展产业资源全面调查，因地制宜地规划发展策略。

Abstract:

Based on SWOT analysis, taking Guanyegeng section of Yuegan ancient road as an example, this paper summarizes the advantages and disadvantages of carrying out natural education, and analyzes the opportunities and challenges that the natural education of the South China Historical Trail may face. In addition, based on the current situation, the paper puts forward some suggestions and strategies on the development of natural education. Firstly, it is proposed to increase propagandist?strength so as to enhance the output of local culture, and extract the theme elements of natural education based on the characteristics of local culture. Secondly, the development of a local characteristic natural ducation brand should take serving the primary and middle school students as the core orientation of natural education of ancient roads, with the cultivation of participants’ awareness of protecting environment as the first priority, and combine the resources of ancient road, so as to improve the attraction of natural education of ancient roads. Thirdly, integrating regional resources and developing comprehensive tourism can form surrounding linkages and enhance the radiation effect of natural education on ancient roads. Finally, it is essential to carry out a comprehensive survey of industrial resources and plan development strategies according to local conditions.