Abstract:As a new model of urbanization and an important construction contents of International Tourism Island in Hainan,tourism town has been launched in recent years and succeeded. Based on the theoretical research and field investigation of Qionghai tourism towns, taking the towns of Bo’ao, Tanmen and Zhongyuan as examples, this paper summarizes up the shaping method of Qionghai tourism town from macro, meso and micro aspects. At the macro level, it orientates its construction mode based on the design concept of “three nonfeasances and one on the spot” and the superiority of resources. At the meso level, it takes obvious industrial characteristics, rich cultural characteristics, and distinctive landscape characteristics and so on as the starting point for characteristic control. At the micro level, it emphasizes to shape the characteristics through the design of architectural and garden landscape. Finally, the paper also puts forward suggestions to solve problems such as the lack of depth of cultural symbol mining and the ambiguity of spatial thematic sequence.