欧洲花卉产业的发展模式及其启示

Development Model and Implication of European Flower Industry

摘要:

我国花卉产业于20世纪80年代起步，经过40年的发展，取得了较大突破。虽然国内的花卉产业发展迅速，但产业链的多个环节仍存在许多问题。欧洲目前是全球范围内的主要花卉供应商，其成功的发展模式，如配备优良的研发团队、采用先进的生产技术、开发多元的市场营销方式、建立成熟发达的物流运输体系以及打造花卉主题的特色观光园区等，值得学习和借鉴。因此，我国的花卉产业应加强研发团队建设与合作，提高花卉生产效率、产品质量，同时发展多样化的销售模式，完善花卉物流体系，才能有更好的发展。

Abstract:

The flower industry of China started in the 1980s. After decades of development,great breakthroughs have been made.Although the domestic flower industry has develope rapidly,there are many problems in industrial chain links. Europe is a major global flower supplier that has successful development models,such as equipped with excellent research and development team,adopting advanced production technology,developing diversified flower trading centers and markets,establishing developed logistics transportation systems and building flower theme sightseeing parks.These methods are worth learning.In order to achieve better development,the flower industry of China should strengthen the construction and cooperation of research and development teams,improve flower production efficiency and product quality,develop diversified sales model and improve flower logistics system.