基于体育健康产业的古驿道复兴与乡村振兴发展策略研究

Development Strategy of Ancient Post Road Revival and Rural Vitalization Based on Sports and Health Industry

摘要:

“健康中国”“文化强国”“乡村振兴”作为国家战略目标，如何找到实现这些目标的抓手并探索其之间的联动关系，从而实现三者共生共赢发展，具有重要研意义。在古驿道与沿线乡村历史发展分析基础上，剖析体育健康产业与古驿道及沿线乡村的相互作用关系，提出面向多元人群、打造“体育健康—文化旅游产业链、营造主题线路、建构复合空间网络、搭建多层级综合服务体系 5 个方面的空间策略，寻求多维关系作用影响下线性文化遗产保护利用与乡村发展路径，总结出“以体兴道”“以道兴村”的发展策略。

Abstract:

As the national strategic goals of Healthy China, Cultural Power and Rural Vitalization, how to find the grippers to achieve these goals and explore the linkage relationship between them, so as to achieve symbiotic and win-win development, is of great significance. Based on the analysis of historical development, this paper analyzes the interactive relationship between the sports and health industry, the rehabilitation of ancient post roads and rural revitalization. It proposes to spatial strategies in five aspects of facing diverse group of people, building a “sports health-cultural tourism” industrial chain, creating a theme route and constructing a composite space and building a multi-level comprehensive service system. The paper seeks multidimensional relationship under the influence of the protection and utilization of linear cultural heritage and the path of rural development, and summarizes the development strategies of “prospering the road with sports” and “prospering the village with roads” .